Sports for Schools run GB & Olympic athlete-led physical activity events to inspire children to do more physical activity, raise money for PE equipment in schools (almost £2m to date), and support GB and Olympic athletes financially.
Sports for Schools visit over 1,300 Primary Schools each year across the UK, inspiring over 350,000 children and giving them direct access to extraordinary GB Olympic & Paralympic athletes.
Playforce is a perfect partner for Sports for Schools; the year-round partnership will include an inter-school fitness challenge for staff, opportunities to win prizes including equipment, priority booking for Playforce customers when signing up to a Sports for Schools event, and co-created content.
Emily Northin, Head of Inside Sales and Marketing at Playforce commented; “Playforce has always championed the need to embed fun, physical activity into the school day from an early age in order to instil healthy behaviours for life. So, when we met Sports for Schools we were delighted that they shared this same passion. We’re really excited about the ways in which we can work together over the next 12 months, support schools in inspiring children to be physically active and ultimately make a positive difference to the health of children across the UK.”
Michael Ledzion, Chief Sportivater of Sports for Schools, said, “We just love the way Playforce makes playgrounds that excite kids to get active, so we’re working together to put physical activity at the heart of the primary school curriculum. We think it’s as important to be physically active and healthy as it is to be good at numeracy and literacy: We know that more physically active children achieve better academically in school. Working with Playforce will help us deliver that vital message, and achieve a lasting legacy for all our children.”
Hannah Hanley, Senior Account Manager at brandmeetsbrand, added; “We’re delighted to have secured Playforce as an official sponsor of Sports for Schools, adding to their portfolio of existing partner brands which all have a lovely synergy with Sports for School’s audiences, and offer them real value.”